Maximum Effort, Minimum Gain

“It takes relentless self-discipline to schedule suffering into your day, every day, but if you do, you’ll find that at the other end of that suffering is a whole other life just waiting for you.” — David Goggins.

Let’s set the record straight here once and for all. I am officially not in the “4 Hour Work Week” school of thought. Nope, not me.

I have never known anything worthwhile to be built on the back of a 4 hour work week.

Have you?

The 4 Hour Work Week is selling you a ticket to your own destruction, and you will buy it, excitedly, thinking you are doing something smart.

Now I am not against smart planning, good moves and good logistics. But there is a problem here: The promotion of the ideal of the “easy life”.

Minimum effort, maximum gain baby! How seductive it sounds! It’s almost like a credit card. “Have it all now, pay for it later” – applied to your entire life!

Why work hard? Only stupid people do that. You could be SMARTER THAN THEM and just…. outsource all of it! Yay! Hire someone more impoverished than you and just hand the work over to them. Done! They will unburden you… and you can go to the beach!

Now I love freedom, but at a certain point you have to ask yourself “Freedom to do what?” and perhaps even more importantly “Freedom to BECOME what?”

Because what you do is what you become.

On his rise to stardom, legendary concert pianist Franz Liszt practiced all day. He would not even go to family meals, receiving his food at the door and returning to the piano.

The result of his self-imposed hours of torturous scales and repetitive exercises?

He is now widely regarded as perhaps the greatest pianist who ever lived. He once wrote in a now-famous letter to a friend:

“…my mind and fingers have been working away like two lost spirits… Homer, the Bible, Plato, Locke, Byron, Hugo, Lamartine, Chateaubriand, Beethoven, Bach, Hummel, Mozart, Weber, are all around me. I study them, meditate on them, devour them with fury; and in addition I spend 4 to 5 hours practicing exercises (thirds, sixths, octaves, tremolos, repeated notes, cadenzas, etc. etc.) Ah! Provided I don’t go mad you will find an artist in me! Yes, an artist such as you desire, such as is required nowadays!”

Now – do you think he would have left a lasting legacy if he had adopted instead the principles of the 4-Hour Work Week?

No. It would never have happened. He would have been a nobody. A nothing.

We would not even know his name.

This is simply how it is. The sky is the limit, but only if you are prepared to pay the price. Franz Liszt is not an isolated case. ALL the greats pushed the needle way into the red with their level of effort. We can observe everywhere that people who have had true success have always had an incredible work ethic. From Leonardo Da Vinci to Elon Musk, we see greatness forged by a willingness to embrace sheer industry and pure will power that outpaces the entire field and leads from the front.

Of course, you still have to attack the right mountain. The one where the gold is. Just be prepared to make the commitment.

There are ways to make easy money – in the short term. But that’s all it is, and it never lasts.

Think about what happens when you while you are “enjoying life” and working your 2-hour day. Not only are you not growing and not improving, but you are going backwards.

You are coasting and becoming ever more accustomed to taking the easy option in everything you do. The result? You get progressively softer and weaker.

Then, all too soon, the easy ride is over (this always happens, I promise you)… and you are washed up on the shore.

You abdicated. And now your competition is eating your lunch.

I know that these kinds of post are not the way to an easy, fast, successful blog.

Because nobody wants to read this. Nobody wants some preachy article telling them “It is insanely difficult and you will suffer and be tormented and beat down again and again.” They want someone to tell them “It’s easy. Just buy my course, work 20 mins per day, then you are done! Congratulations, pop in your credit card number and you can go to the beach.”

Who could blame you? I love the beach too.

In my early 20’s I explored the freewheelin’ lifestyle. I went to festivals. I partied. I did all sorts of things, some of which I am not proud of.

Net result? Sure, I had a fun ride for a while, and it would be hard for me to argue against experiencing an adventurous, free-spirited lifestyle at least once in your life. Some fantastic memories…. but in truth, nothing tangible was built during that time other than fun memories that are becoming ever hazier. Did it really happen?

When you are older, you will probably find yourself looking back and wishing you had made different choices. More than anything else, I regret every health damaging thing I did in that period of youthful folly. This matters, I can promise you. Anything that harms your health and wastes precious time will be deeply regretted and there will come a time when you will wish you hadn’t done it. After freewheeling for a while, I ended up broke, struggling, unhealthy, confused… and I had to build everything I have now from the ground up.

Nothing I achieved since then came the easy way. It came on the other side of a wall of monumental effort, 16 hour work days and suffering.

Minimum effort, maximum gain? Time to flip it around.

If you seek maximum effort, minimum gain – what happens?

Yes, you will struggle. Yes, you will suffer. But what will become of YOU?

You will become stronger. Tougher. More skilled. More knowledgeable.

You will be forged in the fire of your industry into the best version of yourself you could possibly be.

And that is the foundation of all true success.

What would you prefer? The shortcut to the big house on the hill, or to be forged from tempered steel?

Those are your options.

I do believe that a huge subset of the problems of our entire civilization are based on this modern “entitled” thinking surrounding “minimal effort, maximal gain”. Society is advocating this kind of behavior! People are, sadly, seduced nowadays by the idea of taking the shortcut – and it’s become a “cultural norm”.

Everyone wants to stick it to the man and be in the big house on the hill asap. We are trained to see that as “goals”. Arguing that it is not in fact goals, is going to meet with a wall of protest!

Let me be clear about something. I am not arguing against entrepreneurship and being your own boss. I am just arguing against the idea that this is going to be an easy ride.

I am also not against outsourcing. I do it. But I do it so that I can work on other stuff.

I totally get why people want to “stick it to the man”. We were all born into a system that doesn’t give a fuck about us and wants to enslave us.

Just be sure that when you are sticking it to the man, you are not sticking it to yourself. Think about it.

You can make amazing money with an internet based business. Money that blows out of the water what you could earn with a job. There is truly no glass ceiling on the internet. But just prepare yourself mentally. If you want a better view, you have to climb a higher mountain. Real success is going to be a serious climb with vertical rock faces and going way beyond your comfort zone again and again and again.

And if you want lasting success in business, you need to deliver higher value than the competition. You can’t deliver value without effort – and so all those “fake guru courses” telling you that you can get rich without delivering genuine, competitive value, are lying to you.

How much genuine value are you really going to create on four hours per week?

Not much.

Go against these ideas if you want. Go for it! Take the day off! A year off!

But just remember: While you are doing this, your competition is out there, putting in maximum effort. Working longer hours than you. Grinding harder than you.

Who’s gonna win?

It’s obvious isn’t it.

Getting too much, too easily is not an advantage. It makes you soft, weak and lazy and you never reach your maximum potential.

Who’s still here? That’s who I want on my team. The ones who are ready to tear down the walls to true success with their bare hands if need be. Let’s go!!

Now get out there and make today count.

Where To Get FREE Images For Pinterest, Facebook, Instagram And More: Giant List Of Places To Find Public Domain Images

Where To Get FREE Public Domain Images For Pinterest, Facebook, Instagram And More - The ULTIMATE Guide
Graphic © Source image © Shutterstock (under license)

For success with social media, good images are practically a requirement. Instagram, Pinterest, Tumblr and many other social network sites are image focused – however even on video sites such as Youtube, images are of high importance because your thumbnail is one of the key factors in getting the click and getting your video viewed. The great news is that there are tons of sources for Public Domain Images.

You need access to a library of high quality images. While stock photo sites such as Shutterstock, iStock, Adobe Stock and others contain fantastic images, these are not free; and so for the person starting out, one of their licensing plans may be out of reach. Public domain content can be used in just about any manner – edited, printed and ‘remixed’ to your heart’s content. On this page I have compiled a giant list of sources of public domain images. If you know of more, please add them in the comments so that they can be included in our list.

Name Notes License Info Page These are all CC0 = free to use! These are all CC0 = free to use! These are all CC0 = free to use!
Important – not all images on Google images are public domain! Use with caution. To find the images from Google images that are listed as Public Domain – go to Tools > Usage Rights > Labeled For Reuse With Modification
Wikimedia commons, public domain https://commons.
Lots of super yummy food pics!! Their license gives proof of public domain CC0 status https://www. “every single photo on this site is CC0” – perfect. Just be sure to note that the paid placements such as shutterstock images at the top, are not free this is a massive site and has all kinds of things, some CC0, some not, so sources would need to be verified All images CC0
terms-of-use/ CC0
really useful site!!!!! All CC0 CC0 smaller site but images are free
some good ones but lots of weird old stuff. All the sidebar images are paid. Not that great a site honestly. free for commercial use with a few small caveats. Some good images, smallish site. no model release, no stock use
5,000 free photos and 8,000 free cliparts 4729 (and counting) public domain pictures free for any use.
The images are all in the public domain and are free for anyone to use in any way with just a couple of exceptions.
Creative Commons Images can be used but require under a creative commons license, which has some restrictions. In particular, attribution and license must be attached correctly (CC1, CC2, CC3 etc) some images are public domain, others are creative commons (needs the correct link)
some images are public domain, others are creative commons (needs the correct link) https://commons.
some pics are wikimedia commons, some public domain run a search, then go Filter > Creative commons. You will see there are a lot that allow re-use!!! You have to credit them though

27 Ways To Save Money On Your Electric Bill

27 Ways To Save On Your Electric Bill
27 Ways To Save On Your Electric Bill Graphic ©

We all rely on electricity to power our homes but sometimes, the electric bill can be painful to look at. So we put together an easy-to-read chart that offers helpful tips to help you save some money! By following the guidelines provided, you will not only be able to save money but you will help save the environment as well 🙂

Note that we suggested LED bulbs and not CFLs (compact fluorescents). There are good reasons for this: First, LED bulbs are very long lasting – and though more expensive on the initial outlay, they pay for themselves not only with their very low electricity use, but with the fact that they do not need replacing so often.

The second reason for this choice is that CFL bulbs are actually a health hazard in the home and environment. Yes, it’s true. This bulb that was heavily marketed to us as an “eco bulb” contains mercury and is very fragile. If the glass is shattered, then mercury just escaped into your home. And CFL bulbs are also difficult to dispose of, requiring special collection and disposal. In short, CFLs are a toxic, nasty hazard and we suggest to avoid them entirely.

Here’s the list from the infograhpic in text form:

1. GO SOLAR. Your electricity bill can drop significantly if an installation is done well.

2. TURN EXHAUST FANS OFF. Use them only when necessary.

3. USE CEILING FAN. It will reduce the cost of your electricity bills compared to air conditioning.

4. USE PROGRAMMABLE THERMOSTAT. You can save as much as 10% of your bill every year on heating and cooling by simply turning your thermostat down 7°-10°F for 8 hrs/day from its normal settings.

5. USE LED BULBS. They use much less energy compared to traditional incandescent bulbs.

6. UNPLUG ELECTRONICS WHEN NOT IN USE. Many devices use a small amount of “phantom power” when on standby. This may only be a few watts – but when you have many devices and leave them on 24/7, it starts to add up to a significant amount of money! Unplugging not only eliminates this but is much safer as it eliminates the risk of fire.


8. LIMIT USE OF PORTABLE HEATERS. Put an extra layer of clothing on first.





13. USE A LAPTOP INSTEAD OF DESKTOP COMPUTER. It uses less electricity.

14. PLANT TREES AND SHRUBS – to provide shade and keep direct sun from hitting your home, thus saving on air conditioning.

15. CHOOSE LIGHT COLORED CURTAINS to allow natural light to enter a room during the day

16. COVER BARE FLOORS. This will keep your feet warm while walking barefoot around the house.

17. USE SHADES, BLINDS and DRAPES to avoid overheating your home during summer.

18. CLEAN STOVE REFLECTOR PANS to reflect more heat while cooking.

19. KEEP YOUR REFRIGERATOR FULL. A full refrigerator retains cold better than an empty one. If it is nearly empty, store water-filled containers in it to increase the thermal mass.

20. USE COPPER COOKWARE. Copper pots and pans heat up faster than regular pans.


22. INSTALL LOW FLOW SHOWERHEADS. Use less hot water, less power, and save on your electric bill.


24. WASH AND DRY MORE LOADS IN A ROW. Take advantage of the dryer heat from the first load. Also drying in the middle of a warm, sunny day will be faster.

25. WASH CLOTHES IN COLD WATER to save energy.

26. AIR DRY CLOTHES. Consider hanging your clothes outside to dry.