Wealth Tip Of The Day – Did You Actually Make It Easy For People To Give You Money?

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Wealth Tip Of The Day - Did You Actually Make It Easy For People To Give You Money
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This one is for all you business owners and would-be business owners: An incredibly important point!

Not mentioning any names: But I recently attempted to move my savings to a new platform that offers fantastic interest rates (8% APR) for parking crypto-backed assets with them.

I say attempted… because the process broke down and the company just lost the deal. And I am here cringing at their inability to take my money when I am literally asking them to.

Here’s how the sale fell apart: I got bogged down in some technical details of the type of USDT protocol they were using for their crypto transfers. They are using ERC20 and the crypto exchange that my funds are on can only send Omni. This is ultimately not what is relevant. What is relevant is the following:

I should not have gotten stuck. That is a total user experience fail on their part. I have an IQ of 147… and I couldn’t figure out what to do next! God knows how they are going to get money from “the average non-technical person in the street” who wants those kinds of interest rates.

Red flag. A frustrating, slow, multi-message support exchange followed… culminating in the following piece of advice from them… get this… for me to go to Google to figure it out.

Have you ever heard of that? That is the sales equivalent of the customer there in front of them, with check book open and pen in hand, about to write a LARGE CHECK and then them sending the customer out the front door and telling them to go down the street until they find someone who can help them! At the point of sale!! Super crazy!!!! Mind blown!

Do they think that they have no competitors or something?

I was literally trying to give them money, saying please, take this sum of money, my entire savings… it’s yours. And they dumped me back on the internet “high street”.

Literally stunned.

Let’s cut to the point here.. Your #1 GOAL as a business – no matter what kind of business – is to collect people’s money. Them handing you money is the number one single most important goal that your business has.

As Matthew McConaughey’s famous line from the Wolf of Wall Street said, “Name of the game? Move the money from your client’s pocket into your pocket.”

That’s it.

Now a mission critical part of this goal is to make it as easy as possible for that objective to happen.

Do you want to throw obstacles and challenges of various kinds in the path of the customer who is attempting to pull out the money and hand it to you?

Hell no!

You want their journey to handing you money to be as smooth as ice cream. As smooth as a ride in a Rolls Royce that ends with the door being opened for them, they then step on a red carpet and walk right in through the front door, get greeted with a warm smile, offered a chair, offered a drink, handed the pen that they are going to sign with, and BOOM. You got money.

That’s how EASY you should be making the buying process. They should not even have to open the door for themselves or be sitting there wondering where to sign, metaphorically speaking.

If you are making it any harder than that for them to hand you money, you are failing. You are losing customers. You are “leaving money on the table”.

Once the customer has made that decision in their mind: “I want it” … if there is any obstacle whatsoever, some technical hurdle or other, in between them opening their wallet and the money hitting your bank account, you better solve that RIGHT NOW.

Because THAT is sales.

ANY obstacle in between the customers money and you needs to be removed.

At the moment that buying decision has been made, when the customer is “white hot”… your goal is to make the process as EFFORTLESS, ENJOYABLE, UNENCUMBERED, PAINLESS, HASSLE FREE, SMOOTH and SWIFT as possible. If there is some bump in the road that makes them pull up and think “Ok, what is this thing I have to do now?” Or “Oh, this is actually more complicated than I thought”… no!! You cannot afford that!

You also have to know that most of the time, buyers are only white hot for a moment. They cool down later. When the buying temperature is high, CLOSE THE DEAL.

Sales professionals will back me up in this. It’s part of the training. It’s called the art of closing.

Novices think that selling is about making a presentation of what you have to offer and putting it in front of people.

Yes, that’s part of it. But the close is mission critical. Because an awful lot can happen in between the customer deciding in their mind that they are in, and the money clearing in your account.

And it’s all on you. If the customer goes back to Google to try to find the answer to how to convert their funds into the format that you need them to be in, in order for you to get paid, they might just go find someone who is actually willing to solve their problem. Because for goodness sake. If someone comes along with cash money and wants to give it to you, don’t send them back to Google to figure out whatever bullshit hoop they need to jump through to hand you cash. Fix that crap for them LIKE YESTERDAY and do it with a smile, a free drink and a comfy chair.

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