Wealth Secret Of The Day – The Obstacle Is Where The Money Is

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Wealth Secret Of The Day - The Obstacle Is Where The Money Is
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“Brick walls are there for a reason. The brick walls aren’t there to keep us out. The brick walls are there to show us how badly we want things… the brick walls are there to stop the people who don’t want it badly enough!” — Randy Pausch.


“You measure the size of the accomplishment by the obstacles you had to overcome to reach your goals.” – Booker T. Washington

“Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.” – Dale Carnegie

“Some give up their designs when they have almost reached the goal; while others, on the contrary, obtain a victory by exerting, at the last moment, more vigorous efforts than ever before.” – Herodotus

“Success is not built on success. It’s built on failure. It’s built on frustration. Sometimes it’s built on catastrophe.” – Sumner Redstone Chairman

“The Obstacle Is Where The Money Is” – Carlos Garcia

“The obstacle is where the money is” is a fantastic concept I first came across in a talk given by legendary entrepreneur Carlos Garcia.


Most people try to avoid obstacles, and do things the easy way. If there is an obstacle, they immediately try a different direction. Very often, the obstacle is not even attempted. Too difficult!

But the gold is on the other side.

Do you give up or change course whenever something becomes difficult? Or do you rise to the challenge and overcome it.

If you can define the obstacle clearly, very often you have defined the exact path to wealth, and clarified exactly what needs to be done! You simply have to get over the obstacle. So can you see that in a strange way, the obstacle is actually your friend? Carlos Garcia said “Show me the obstacle!” Right there is the hallmark of a great entrepreneur. It is a problem-solving approach.

Now you know where the target is.

I have this concept of the “bar”. The bar you have to jump over to reach success.

In anything worth achieving in life, there is a bar.

In most cases, it is somewhat high. But it is never impossibly high. But the bar is always there, and it is always where it is. It’s simple. It’s the bar of entry. The obstacle.


There are two kinds of people. Those who are complaining that the bar is too high, that it’s not fair, that someone did something to them and because of _____ they will not be able to reach the bar, or the bar ought to be lower, or the government / corporations / bank / landlord / aliens / schoolteachers / parents / children / chemtrails / devil took too much from them so they cannot reach the bar.

And there are those who realise that while those things may indeed be true, focusing on them is a misdirection of time and energy – because you cannot change the bar, but you can change yourself. You can in fact do a great deal to improve. These people are the ones simply working with full focus to become better, stronger, smarter, faster, leaner, more efficient, more knowledgeable, more brilliant…. so that they can get over the bar.

“I will work harder and continue to get a little better each day and then one day, my time will come.”

Every day when you wake up, you have a choice. Every moment in fact, it’s in your hands. Which of those two people are you going to be? There’s the bar. What are you going to do about it?

If you can define clearly and exactly what it is that you have to do; whether it is to perform an amazing piece of music perfectly, or invent a robot that can clean dishes without breaking them – if you can identify a great problem that has not been solved, and then go and solve it, that is the kind of entrepreneur mindset that can lead to fantastic success.

In a strange sense, it is to your advantage that something is difficult – because it means that others will fail or will not even attempt it. The more challenging the obstacle, the less competition there will be!

Of course, it hardly needs to be said that there are some things that should not even be attempted: Just because it is difficult or dangerous, it doesn’t mean there will be a reward!

Not everything that is difficult will make you wealthy, but the reality is that the reward is typically proportional to the challenge. Many people simply give up when an overwhelming obstacle comes along. However, the obstacle is the precise thing that needs to be surmounted in order to get the wealth. The person who ‘commits’ to getting over the obstacle is the one who wins.

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