Top 10 Most Effective Ways To Get Facebook Fan Page Likes

Top 10 Most Effective Ways To Get Facebook Fan Page Likes
Image – Pixabay (PD)

INTRODUCTION: “You don’t need a website, you need an audience…”

NOTE: – while Facebook still has the potential to send massive traffic, it should not be over-relied upon as a traffic source. This is because Facebook has been using various strategies of late to exert greater control over which content gets visibility – such as deplatforming and shadow banning; often without warning, explanation or means of recourse.

If you have a big Facebook fan page with an engaged, active audience, you truly have the opportunity to send big traffic and make money at the touch of a button. Not only that, but you can do it several times a day. From an internet marketing point of view, that’s pretty sweet, and if you don’t already know it, there is amazing revenue potential in Facebook pages. Note that this is not as powerful as it was 5 years ago as Facebook has dialed back the “reach” of fan pages, and they have tightened up their regulations on fake news and acceptable content – but it can still generate good traffic.

If you are just starting out, and planning on growing big Facebook pages to use for making money, I would suggest to create a few pages, rather than pin all your hopes on just one. This is because some ideas just “catch fire” with popularity, whereas others just don’t – and you maximize your chances of success with several pages. You’re better off experimenting with creating a few different FB pages and then just rolling with the winners when it becomes evident which ones have the “secret sauce”. Facebook places no limit on the number of Fan Pages you can own (of course, because they are hoping you will spend money to advertise and grow them!) The name is very important and people will often like a page by virtue of it having a great name – so create a pool of ideas and try to create a really good name. If you don’t already have a brand that you are trying to promote, short phrases lifted from famous quotations are a great place to start – and the name should both have that vital “spark” and encompass the concept of the page.

One potential downside of Facebook fan pages is that they are a content-hungry beast and need to be fed daily. I have found 12 posts per day to be optimum on one of my big pages – but there are other very successful FB pages that post every hour. Just be sure that you aren’t running so many pages that you can’t keep up with the need to post fresh, engaging content to them daily.

Your posts have to be engaging (getting likes, shares and comments) otherwise you will gradually lose your audience due to Facebook’s Edgerank algorithm, a mathematical formula that prioritizes the display of content from people that you have interacted with recently. It is critical to get this point. If you post any old thing, your audience will ignore it and your page will gradually get “buried”, with your posts only appearing rarely in their “stream”. Once the Edgerank is gone it is hard to get it back, so the golden rule is that you absolutely have to post content that people engage with. Over time, you will lose some of your old audience to this effect, for sure, but so long as you are pulling in new likes faster than the old ones are “going stale”, you will be ok.

I have made great money from Facebook fan pages, built up over 5 million fans in total and I have done a lot of research into getting likes. Here are my top “tried and tested” methods:

TOP 10 (in no particular order) STRATEGIES For Facebook Likes

1) Buy Facebook Ads. I put this first because it is one of the best methods to start with. If your page only has a handful of likes, the things you post simply won’t be seen by many people and so will not get many shares / attract more likes, no matter how good they are. The first 0-10,000 likes is kind of a “hurdle” to get over before the page can really start to grow by itself via the ‘snowball effect’. So it’s good to give the thing a shove to get it moving – and buying some FB ads is considered the best way to go. My initial spend in “buying likes” has paid for itself many times over but you will need some viral content if this is going to be the case for you. I would recommend never spending more than 10 cents per like and aiming for 5c. If you are spending more than that, you need to optimize your ads. You should target “top tier” countries also as these generally create the best paying traffic.

2) Share on your FB page the best viral stuff from other pages. For example the most popular images, entertainment, quotes… whatever got the most shares already. You can easily build a page full of winning content just by sharing all the stuff that got the mega shares from a diverse range of other popular pages. Also consider content which has proven super successful (likes, shares etc) on other sites such as Youtube, Pinterest. As people share this stuff around, some of the new viewers will like your page in the process. Post consistently (i.e. a few times per day) to your FB page – and use the Facebook scheduler to set up posts in advance if you know you are not going to be there.

3) Pay / persuade people to share your most successful FB posts on their big FB page. This will involve contacting other FB page owners in your niche. To start with, you may need to offer some cash for them to post your content, or find some other way to offer something in return. Some page owners however are seeking an easy way to post engaging content (especially if they are running out of ideas / time / enthusiasm) and may be interested to post your best stuff with your link for free.

4) Put social share buttons on your blog + prominent call to action for people to like your FB page. Some of your site’s visitors will like you on Facebook after discovering your site – but not if you don’t link to it prominently and encourage them! I also start all my blog posts with a “call to action” welcoming people to the blog and saying that if they are a first time visitor, please like us on Facebook for more of our quality tips etc.

5) Post your images from your blog / website onto Pinterest. Some will follow the link back to your site and then like your FB page using the social share buttons there.

6) Build super high quality “viral” blog posts with image (either “top 10 list” or “how to ___” tutorial are formats that work well), then share them on your FB page. Put the headline in the image in large text as well as in the description, together with your link and call to action. Be on the up and up with your image use – either use public domain images (i.e. pixabay) or license the content. Never steal images – you risk getting banned that way.

7) When your page is getting big, offer co-promote “share for share” with other quality pages. In order to snag bigger pages, you may need to offer them two-for-one etc, i.e. you post two of theirs, they post one of yours. But this is a tried and tested technique and if you get busy with it, you can get some really great results.

8) Super free giveaways. Create a really great free giveaway with encouragement to please share, an attractive image (with headline in it!) for Facebook, and prominent social share buttons on the page. Check FB’s ToS on giveaways as these have been known to change.

9) Use one page to give another page a helping hand (use with care). If you have one big page, you can often grow another one by posting content on the smaller page and then sharing it onto your big page while “using facebook as” the big page. You will find that when you do this, you get a burst of new likes on the smaller page, especially if the content you shared gets a lot more shares. The bigger your network, the bigger your overall “reach”.

10) Scale up your activities. There is only one of you, and you can only do so much. Hire a Virtual Assistant using , or one of the other outsource websites and have them help you do the detail work. This is one of the absolute keys to online success. You will be killing yourself if you try to do it all yourself. Find yourself good workers and get your business some leverage. You will be able to get more Facebook pages going, and also free up your energy to think about strategies, rather than doing every single thing yourself.


1) Don’t buy likes from anywhere except Facebook! Just trust me on this one. Facebook don’t like it and might react, plus also a lot of these likes are totally ‘fake” – using bots or fake profiles, and this will only harm your page at the end of the day and make it look like crap, potentially resulting in the loss of the page. Just don’t do it.

2) Don’t spam your links onto other people’s comment threads. This is a good way to get blocked from commenting (or worse!) and that’s a real hindrance. If you are going to post a link to someone’s page, ask permission first. Having said that, you may be able to post a link in a discussion / comment thread if it pertains directly to the subjects being discussed. Just be sure to be relevant and helpful to the conversation that is happening.

3) Don’t “reinvent the wheel”. It’s so much easier to do what has already been seen to work on Facebook, than to do something completely new. Something that works on one page will very often work on another. I’m not suggesting rip people off and replicate their images / posts (although many do it, I cannot recommend it here for obvious legal reasons!) I’m suggesting that you can learn what kinds of images, headlines and content get the best reaction, and make your own versions. For example, if you see a page called “top 10 things to do with_______” that was really successful, you can always write your own post, then add some more, and call it “Top 12 things to do with______”. The most important point is that it is good to observe what works best on Facebook and learn from it. All your market research has already been done for you.

4) Don’t put lame comments on people’s posts “commenting as your page” just so that you can self promote. It’s obvious, spammy and people hate it.

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Top 10 Most Effective Ways To Get Facebook Fan Page Likes
Graphic – Image src – Pixabay (PD)

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